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News Release

Proven Direct Makes Inc. 500 List Second Consecutive Year

MENOMONEE FALLS, WISCONSIN – January 11, 2005 – With a five year sales growth of 604 percent, Proven Direct, Menomonee Falls, Wisconsin, ranked the 381st fastest growing private company in the country, according to Inc. Magazine’s 23rd annual Inc. 500. To make the list, Proven Direct (www.provendirect.com), a direct marketing communications company, demonstrated that it has thrived despite continued stagnation in the economy.

As an Inc. 500 alumni, Proven Direct is the fastest growing privately held direct marketing company in the U.S. In 2003, Inc. Magazine ranked Proven Direct the 85th fastest growing privately held company, with a five year growth rate of 1,683 percent.

Mike Limbach, president, Proven Direct, attributes the company’s persistent above-average growth to “taking risks and trying new things.”

“Early on, we introduced variable printing and it’s had a huge bottom-line impact on our clients’ one-to-one communications efforts,” he explains. “This year, we’ve launched Digi-MODSM, a Web-based digital marketing on demand solution. It combines an asset and order management system with variable printing and fulfillment to enable users to quickly produce personalized, full-color marketing communications materials via the Internet, day or night.

Proven Direct reported 2003 revenue of $5.7 million and employed 65 people. As a whole, the 500 companies ranked posted an aggregate 2003 revenue of $12.6 billion with 82 percent reported as profitable. While the United States shed 410,000 jobs in 2003, Inc. 500 companies provided employment for more than 70,000 people.

According to Inc. Magazine, the Inc. 500 is a prescient indicator of the companies and industries that are driving the economy forward. Eighty-five companies (17 percent) on this year’s Inc. 500 say they plan to go public at some point. Over the years, the Inc. 500 has identified the next generation of world-class companies, with Microsoft, Stonyfield Farms, Timberland, Oracle, The Princeton Review, Morningstar, E* Trade, Intuit, and Domino’s Pizza all appearing on the list before they became industry powerhouses.

To be eligible for this year's Inc. 500, companies had to be independent and privately held through their fiscal year 2003, have had at least $200,000 in net sales in the base year of 1999 for Inc. 500 alumni and in 2000 for new applicants, and $2 million in net sales for 2003. In addition, their 2003 sales had to exceed 2002 sales. Companies are ranked on averaged year-over-year sales growth. Inc. verifies all information using tax forms and audited financial statements from certified public accountants and by conducting interviews with company officials.

About Inc. Magazine
Inc., the only business magazine dedicated exclusively to owners and managers of fast-growing private companies, delivers real solutions for today's innovative company builders. Inc. is the premier publication that focuses on small to medium-size businesses, which are responsible for more than half the nation's gross domestic product and 75% of its new jobs. And Inc. looks beyond work to address the entrepreneurial lifestyle. Inc., a Gruner + Jahr USA publication, inspires and informs, with cutting-edge coverage that reflects our readers' energy, brashness, and imagination.

About Proven Direct
Proven Direct is a full-service direct marketing solutions company utilizing cutting-edge technologies and equipment to help its clients produce true one-to-one communications across a wide range of media. The company provides integrated web and variable data printing, online marketing, direct mail production and fulfillment services. Through its integrated service offerings, Proven Direct is committed to bringing the best direct marketing communications experience to all types of organizations throughout the world. For more information, visit www.provendirect.com.


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