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Backgrounder
Our Backgrounder is written to provide media and other interested
visitors detailed information about our services and company.
Company Background:
In 1997, Mike Limbach founded Postal Solutions. His mission:
provide direct mail services to help insurance agents reach
prospects and retain customers. Within a short time, Postal
Solutions became a preferred resource not only for insurance
companies, but also for travel agencies, printers, advertising
agencies, financial services, publishers, and many other businesses.
At the end of 2002, Limbach announced the company's decision
to change its name to "Proven Direct," an enhanced description
of its capabilities and its broadened services. The new name
marked a formal introduction of its expanded services, including
variable imaging
and online marketing,
positioning Proven Direct as a full-service direct marketing
production firm.
Today, the company uses traditional and emerging technologies
and equipment to produce one-to-one communications across
a wide range of media.
Products/Services:
Proven Direct combines four specialty groups that offer the
following services:
Online
Marketing
- Strategic planning
- Copywriting
- E-mail design
- E-mail marketing/broadcasting
- Website design
- E-commerce services
- Fax marketing/broadcasting
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Variable
Imaging
- Black over pre-printed shells
- Four-color
- Personalized
- Versioned
- Customized
- Transactional
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Direct
Mail
- List Sourcing/Development
- Mail Processing
- Print-to-Mail Solutions
- Database/Computer Services
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Fulfillment
- Capturing Data
- Storing Materials
- Online Ordering
- Reporting
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Market Position:
Proven Direct employs more than 75 professionals who service
over 50 markets, from advertising agencies to veterinary clinics.
Its client base of more than 500 reaches beyond the Midwest
to the U.S. coasts, and into Canada.
An informal survey* of its clients found that marketing-minded
professionals perceive Proven Direct as a high-quality, responsive
and innovative production vendor. Here is a sampling of survey
responses:
| "We can depend
on their (Proven Direct's) team to cover every detail,
while keeping it on schedule and within budget. Their
ability to consistently provide innovative and creative
solutions for our mailings sets them apart from the
competition."
Karen M. Rondinelli
Director, Advertising & Marketing
Allen-Edmonds Shoe Corporation
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"Proven Direct provides
M&I with accurate and dependable turnaround times
that are faster than the competition, and at comparable
rates. The account representatives are first class and
understand our business needs."
Clarence Masshardt
Vice President
M&I Corporate Marketing |
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| "Proven Direct
provides a very knowledgeable staff, convenient location,
excellent service and communication throughout each
project as well as back end follow through with address
hygiene and other reports."
Dave Haworth
Director of Advertising Promotions
Roundy's / Pick 'n Save |
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"Customer Service
and turnaround time are two of the most important features
that we were looking for in a relationship, and that
is where Proven Direct excels."
Erica Kunzler
Assistant Director of Marketing
Mount Mary College |
*Survey conducted in-house, via phone and e-mail interviews,
to determine customer perceptions and satisfaction.
Opportunities:
Limbach is focusing the company's growth on three areas:
- Increasing regional and national market share
for its Direct Mail
and Fulfillment
services.
Specifically in those markets where the demand for high-quality
and fast turnaround are a priority.
- Increasing market share for its Variable
Imaging services.
Variable Imaging combines customer data and high-end digital
printing to produce full-color personalized marketing collateral.
Many companies have extensive customer data that could be
utilized to cross-sell or up-sell additional products and
services, and enhance customer relationships. Proven Direct
helps businesses use order history, purchasing patterns
and other data to produce personalized mailings that feature
variable data in the form of copy, images and graphics.
The variable data makes the mailing more relevant to the
recipients' desires and therefore produces better response
rates.
- Increasing market share for its Online
Marketing services.
Proven Direct is helping marketing professionals increase
their reach within the marketplace and gain more market
share. Marketers in all types of businesses are learning
the potential of doubling response rates with Proven Direct's
online marketing techniques. The company offers Website
development and e-mail marketing, ala cart or as part of
an overall direct response program, and promotes itself
as a one-stop resource. Where four or more vendors –
a printer, mailhouse, interactive firm and telemarketer
– would be the norm, marketers are calling solely
on Proven Direct to handle the data and details.
Accomplishments:
In 2002, Metro Milwaukee Association of Commerce recognized
Postal Solutions' significant revenue and employment growth
and named it a Future 50 company for the third consecutive
year. Milwaukee's Future 50 Program recognizes privately-owned
companies in the metro area, 10 years old or younger, that
have shown fast growth in sales and employment for the last
two complete years.
Key Executives:
Mike Limbach, president
(Click on his name to read his professional biography.)
Company Contact Information:
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