The Direct Mail Sandwich … your response-increasing "hero"

E-mail can be a very effective medium for communicating with your customers or prospects. Whether you utilize e-mail promotions, electronic newsletters or a combination of both, direct e-mail marketing allows you to communicate more frequently and keep your company's name and brand in front of your customers.

E-mailing Helps Other Media Be More Successful

According to an AMR Research survey of marketers that integrate traditional and interactive efforts:

• 62% reported an increase of 5-10 percentage points in their response rate
• 16% saw an increase of 11 percentage points or more

Additionally, when direct mail and e-mail campaigns are coordinated so that e-mail is sent before and after the direct mail piece (the DM Sandwich), the response rate of the direct mail campaign alone is DOUBLED:

• E-mail sent before – alerts recipients to watch for your direct mail piece, and should not have links.
• E-mail sent after – reminds them of the offer and can have links to more information, other response channels, other features, cross-sell/up-sell, etc.

Proven Direct has experience creating, implementing and analyzing the success of permission-based ("opt-in") online marketing campaigns. Proven Direct also provides services to help our customers build and augment their own in-house e-mail address list, including offering our customers the opportunity to rent opt-in lists.

Let Proven Direct's e-marketing specialists work with you to create successful online direct marketing programs that drive revenue and deepen customer relationships. Contact us today!