E-mail Marketing … electronic communication simplified

Keys to a Successful E-mail Marketing Program

Ask five e-mail marketing pros to list the five most important words related to a successful e-mail marketing program and you'll hear the same terms again and again:

1. Permission – An opt-in, permission-based list is vital
2. Value – Give the recipient information or an offer they can truly value and use
3. Brevity – Keep it short (under 300 words)
4. Interactivity – Include traceable links
5. Traceability – Use a broadcast e-mail solution that offers extensive tracking capabilities

Proven Direct, and our e-mail marketing pros, stand behind these words, too. Here's why:

Because of the tremendous increase in e-mail messages and the cluttered condition of e-mail inboxes, it's increasingly more of a challenge to get electronic messages opened and read, rather than deleted. To meet this challenge, marketers need to create e-mails that opt-in readers and meet these criterion:

• Precise, clear and simple
• Personalized: it's more about being personal than personalization
• Timely
• Rich with information of value to the recipient
• Well targeted
• Customer-focused
• Urgent: by including a time-sensitive offer and using "reminder" e-mails
• Fully integrated with the rest of a promotional strategy

Following an e-mail send, it is imperative that you track and measure the results. After all, how can you improve your future campaigns if you aren't certain about what worked, or didn't work, with your past efforts.

If all of this sounds like a lot to think about, you're right. That's why Proven Direct offers e-mail marketing services to busy professionals like yourself. You may not have the time to create opt-in lists, write e-mails, broadcast them and track the results. We do. Proven Direct has the creative resources, online expertise and technologies necessary to carry out a successful e-mail marketing program.

Contact us today. Our online marketing experts will help you create highly effective e-mail marketing programs that drive revenue and deepen customer relationships.