Proven Direct -- Your Marketing Solutions Group

Online Marketing … helping you extend your reach

Effective online marketing requires more than just a flashy looking Website with all the latest bells, whistles and animation. Of course, design and functionality are important, but success on the Web means applying substance and strategy to your Internet presence.

Here are ten questions we ask to help our clients determine their online wants and needs.

How should your Website work with your total marketing presence?
Who is your target audience?
What is your corporate voice and message?
What is the best way to deliver that message?
How will your copy be written?
How will you gather information from your visitors?
What type of decisions do you want your visitors to make?
How will you drive traffic to the site?
What keyword strategy will maximize your search engine budget?
How will you test and track results?

You may need help with all of these areas, or just some of them. Our experts can provide virtually any online marketing support your company may need, as you need it, including:

Strategic planning
Copywriting services
- to entice your e-mail and fax recipients to visit your Website
- to turn your Website visitors into customers
E-mail marketing services
- opt-in e-mail list development
- opt-in list rental
- opt-in list compilation and management
E-mail campaign creation, implementation, results tracking and analysis
Website design and programming, including database-driven, dynamic content
Website marketing strategies
- search engine optimization
- viral marketing
- on and offline advertising/marketing options
E-commerce capabilities
- setting up an online catalog
- shopping cart/store
- dynamic cross-sell/up-sell
- real time credit card processing
Fax broadcasting services
- fax list development
- fax list compilation and management
Fax campaign creation and implementation

And most importantly, at Proven Direct, we understand that effective marketing requires integrated multi-channel communication, so we will work with you to coordinate your online and offline marketing communications efforts.