| Variable
Imaging is a fancy term for a successful, proven technique.
It's the strategic integration of personalized, accurately
targeted content (copy and graphics that are specific
to the personal interests of each recipient) into your
printed piece. When an individual receives a marketing
communication that contains a message of relevance to
his or her particular needs, you're more likely to make
an impact – and increase response rates.
Variable Imaging can
deliver twice the response rate and more dollars per
order than when the same mailing is sent to all!
Watch
a brief movie produced by Hewlett Packard
to learn how you can use
variable imaging to
increase your response rates.
 
If you don't have Windows
Media Player or RealOne Player installed on your computer,
you can download them for free. To install, click
on one of the links below and follow the directions
provided.
Download
Windows Media Player
Download
RealOne Player |
Variable
Imaging can lower your production costs. With higher response
rates and better quality leads, you'll experience a lower
RCDD (realized cost per delivered document) with Variable
Imaging than with offset printing.