Digital Printing: Refers to a digital file transfer to an imaging device. The digital output devices can range from a desktop inkjet printer to an advanced variable data printing press like the HP Indigo 3000, which uses a liquid ink technology. In between are devices like the Digimaster and Docutech laser printers that output using dry toner. The DI series of presses use digital imaging directly to a plate on the press. A laser imprints an image on a plate inside to the press. It then uses traditional offset technology to print static images, not variable.

Variable Data: Text, numbers, graphics or images extracted from a computer database and used to personalize one page, multiple pages, or all pages of a document. (Enables one-to-one marketing).

Variable Data Printing: The process of printing text and or images that may vary from impression to impression. Often this involves the creation of a master page with numerous variable fields that may contain either text or images.

Customer Relationship Management (CRM): collecting data on a customer to utilize for more effective future direct marketing campaigns and other sales related activities.

One-to-One Marketing: Creating personally relevant marketing content for each individual recipient.

Digital Collateral Management (DCM): Customized and stock collateral is ordered through an easy to use web enabled interface. Corporate maintains identity while dealers or branches easily order collateral material customized to their location and in the quantities desired the by the buyer. Pictures, logos, databases and mailing list can be uploaded to be merged with templated graphics and layouts.

Print on Demand (POD): Producing customized printed material as needed versus preprinted in large quantities. POD reduces waste, allows for variable data printing, and enables targeted and one-to-one marketing.