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Variable Imaging … person-to-person technology

Variable Imaging delivers a new option for businesses and marketers to enhance their prospecting messages and customer relationship management (CRM) efforts. We combine customer data and digital output technology to provide marketers the ability to print each page/piece differently within a print run. That is, change the copy or graphics/images within each piece to appeal specifically to each individual.

What can Variable Imaging do for you?

As professionals and consumers, we're deluged with information, day in and day out. We want less information, and what we do take in must be more relevant.

Watch a brief movie produced by Hewlett Packard
to learn how you can use variable imaging to
increase your response rates.

If you don't have Windows Media Player or RealOne Player installed on your computer, you can download them for free. To install, click on one of the links below and follow the directions provided.

Download Windows Media Player

Download RealOne Player


Customer Relationship Management

A personal relationship with the businesses we buy products and services from makes us more confident with our decisions. Loyalty to one product/service is based on a personal relationship with a business that knows and understands our needs.


Click to see enlargement of:
Outside cover (front/back)
Inside

Click here to see additional examples of variable imaging applications.


How can Variable Imaging help you create a personal relationship with your customers and prospects?
  1. Target an individual
  2. Use variable data to appeal to the individual
    1. Personalized
    2. Versioned
    3. Customized
    4. Transactional
  3. Acknowledge his/her personal information (as it relates to a product/service or market)
  4. Recognize his/her past business
  5. Speak to his/her specific needs/wants
  6. Make offers that are meaningful to him/her
  7. Communicate only what is relevant to him/her

Seeing is Believing

If you haven't seen our Variable Imaging equipment, or met our experts, contact us today to schedule a visit. Or, read a brief overview of our Heidelberg Digimaster 9110 and HP/Indigo 3000 equipment. You should also meet our in-house staff of database experts who can help you make the most of your customer/prospect information.

 

 
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